Voice & brand — teach the app how you sound
Every studio has a voice — calm and clinical, warm and chatty, bold and editorial. Voice & brand is where you teach the app yours, so the caption it drafts sounds like you instead of like a generic ad.
How to use it
The page opens pre-filled with a sensible starting guess based on your studio — you tune it rather than starting from a blank form.
- Pick three to five tone words — warm, expert, playful, luxe.
- Add a few “always do” and “never do” rules — e.g. never promise unconfirmed discounts.
- List your sign-offs and the hashtag sets you rotate through.
- Paste in a handful of past captions you’re proud of, then Save.
From then on, every draft in the Composer inherits all of it. The more you fill in, the closer the first draft lands.
Why pasting old captions helps
The app reads your past captions as examples of how you actually write — your sentence length, how you open, your cadence. It won’t copy them word for word; it matches the feel, so drafts stop sounding like a marketing intern.
Worked example
Elena runs a facial and skincare studio. Her captions had been drifting — some clinical, some giddy. She opens Voice & brand, sets the tone to calm, expert, reassuring, adds a “never use the word ‘cheap’” rule, lists her sign-off “Book your glow — link in bio”, and pastes three captions she loved. After saving, her next hydrafacial draft opens sounding unmistakably like her.