Offers — what competitors are promoting, and how to answer

Knowing a competitor’s prices is half the picture. The other half is what they’re promoting right now — the discount, the package, the launch — and what you should do about it. The Offers tab pulls all of that into one view: their menus and prices next to yours, the promotions running across the studios you track, and a short list of counter-moves.

What you see

Open Offers. Three things sit on the page:

• Price positioning — your services lined up against theirs, with a quiet verdict on each (you’re under, at, or over their range). Prices in a different currency are flagged rather than compared, so the read stays honest.
• What they’re running now — a live feed of the promotions found across the studios you track: discounts, packages, gifts with a service, open days, and freshly launched treatments — with the dates and treatments each one applies to.
• Recommended moves — three to five concrete counter-moves, each a promotion or service you could run, with the reasoning and a ready-to-use offer line.

How to run it

1. Open the Offers tab.
2. Press Run analysis (or Refresh).
3. Wait a few seconds while it reads your competitors’ recent posts and prices.
4. Read the comparison, the live offers, and the suggested moves.

Note

The list of competitors here is the one you’ve already added under Competitors. Add a studio there first, and it will be part of the next analysis.

Tip

Running an analysis uses credits, because it scans each competitor’s recent posts to find what they’re promoting. You don’t need to run it daily — once a week, or whenever a rival makes a move, is plenty.

Worked example

A rival lash bar posts a “two full sets, one price” bundle for the month. The next time Maya runs Offers, that bundle shows up under what they’re running now, and the recommended moves suggest a loyalty package of her own with the reasoning spelled out and an offer line she can post. She also sees a brow-lamination service two competitors offer that she doesn’t — a gap worth filling — and that her classic set sits right in the middle of the local range, so there’s no need to discount. She answers the move without starting a price war.

Related

• Competitors — add a studio before it appears in the analysis.
• Competitor pricing — the price lists this comparison reads from.
• Combined strategy — the wider cross-channel read on each competitor.