Market content trends

A single competitor tells you what they do. Market content trends tells you what works across the whole market — every clinic we watch, combined into anonymous averages. Find it in Growth → Intelligence.

What you see

For each kind of post — before/after, treatment, result, client story, offer, tip, and so on — the average engagement across the market, split by channel. So you can see, for example, that before/afters tend to earn far more engagement than plain offers, market-wide. Where enough posts have matured, you’ll also see whether a format is rising or falling over time.

Note

These are anonymous market averages — never a named clinic or anyone’s private numbers. Just the overall pattern of what earns attention in your field.

Why some cells say “not enough data yet”

A market average is only trustworthy once it’s built on enough real, settled posts. Until a post type has gathered enough mature examples, we show “not enough data yet” instead of a shaky number — and a trend arrow only appears once there’s enough history to compare periods fairly. The board fills in as we gather more, so it gets richer over time. We’d rather show nothing than a number you can’t trust.

Tip

Use this next to a competitor’s Content view: the competitor tells you what one rival is doing; this tells you what the whole market rewards. Post toward what the market rewards.

Related

• A competitor’s content — the same idea for one competitor, with your own gap.
• Competitors — the more you track, the richer these market averages get.