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BiteTheSkin docs

Competitors — see what's working for studios near you

You work with other studios nearby. The lash bar down the street, the med-spa two blocks over, the rival nail salon — they’re all posting, pricing, and collecting reviews every day. The Competitors page lets you watch them: a daily update on the studios you want to track, their work sitting next to yours.

You do not need all information to start. Add a competitor with what you have; add the other channels later.

How to use it

Open Competitors and use the Add a competitor card. Pick the source you have and the rest fill in over time.

  1. Choose a source: Instagram handle, Google listing, Facebook page, or TikTok.
  2. Paste the handle or link, add an optional label like “Glow Med-Spa”.
  3. Press Add — the first snapshot appears in a few seconds.
  4. Open the card and attach the other sources whenever you’re ready.

Keeping a channel current

Every channel tab keeps its actions in the same spot — the top right of the channel:

  • Get latest — pull anything they’ve posted since the last check. A short progress panel shows while we fetch, then the new posts drop in below. On every tab.
  • Change link — point this competitor at a different page or listing. On the Google, Facebook, and TikTok tabs.
  • Unlink — remove that channel and everything captured from it. On the Google, Facebook, and TikTok tabs.

A competitor isn’t tied to Instagram. Start one from any channel — an Instagram handle, a Google listing, a Facebook page, or a TikTok — and whatever you start with becomes the card’s name. Attach the rest from their own tabs whenever you’re ready: each tab shows a Link … box until that channel is connected, including a Link an Instagram handle box on the Instagram tab for a competitor you first added by Google, Facebook, or TikTok. To drop a competitor entirely, use Remove on its card in the list.

Switch channels right on the card

Each competitor card shows buttons for Instagram, Google, Facebook, and TikTok. A filled button means you connected that channel; tap it to see that channel’s data and recent posts (followers and posts for Instagram, rating and what clients say for Google, and so on). A faded ”+” button means you have not connected that channel yet. Tap it to add it.

You can refresh one channel with the Get their latest button inside the preview, or refresh every connected channel at once with the ↻ button at the top of the card. Each channel pulled spends a small flat number of credits.

To open the full competitor, click its name or the ↗ beside it — or use Open … detail under the preview to land on that exact channel. The competitor’s page is headed by its real name and a tag for every channel it’s active on (Google and Facebook, say, with Instagram appearing the moment you attach a handle), so its identity reflects the whole studio, not just the source you started from.

You can also add more competitors from within a competitor’s page: their Google section ends with People also search for, where one tap on + Track adds a studio Google itself flags as their rival — see Google reviews.

The app only ever reads public Instagram, Google, Facebook, and TikTok data — what the studio already publishes. It’s not a way to see anything private.

Why one competitor can hold every channel

A competitor is the studio, not a single feed. Instagram shows what they say about themselves, Google shows what their clients say back, Facebook shows their community, and TikTok shows their reach. They all live on one card, so attaching another channel sharpens the AI read without using up another tracked-competitor slot — and it’s why a competitor you started from Google can pick up an Instagram handle later.

Work one branch at a time

If your studio has more than one location, a scope selector sits at the top of the page: Account-wide plus a chip for each branch, each showing how many competitor slots it’s using (e.g. “Sukhumvit 2/3”).

  • Pick a branch to see and track rivals for that location only — useful when each branch competes with different studios.
  • Stay on Account-wide to count a competitor against your studio’s shared allowance.
  • Whatever you’ve selected, the Add a competitor card adds into that scope, and the count beside it reflects that scope’s allowance.

Tracking a competitor under the wrong scope? Each card has a small move control at the bottom — switch it to another branch, or back to Account-wide, in one tap.

Worked example

Maya runs a lash studio. A new lash bar just opened nearby. She pastes its Instagram handle, labels it “Lashed Co.”, and presses Add. Seconds later she sees their follower count and recent posts. Later she pastes their Google listing too, and the app starts pulling reviews — including a run of complaints about long wait times, an opening she can lead with.

A competitor card with posts and reviews