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BiteTheSkin docs

Competitor Instagram — their cadence, top posts, and content signals

Instagram is where a competing studio shows what it wants clients to see — the fresh sets, the before-and-afters, the promos. The Instagram section on a competitor’s page reads all of that publicly and lays it out so you can see their rhythm and what’s actually landing, without scrolling their feed yourself.

How to use it

Open a competitor from Competitors and find the Instagram section. At the top you’ll see their follower count, post count, and bio. Below sits a grid of every captured post — each tile shows its date and format (carousel, reel, photo); hover for likes and comments, or click to open it full size with its caption. Scroll the grid to see all posts, and tap Show 50 more from Instagram to see older posts.

The Instagram insights card is the AI read: their posting rhythm, the themes they repeat, which formats work best, and where you could do better. A short line under the title tells you how many posts the read is based on and when it last refreshed — so you know how much signal it had and how fresh it is.

Why only public Business accounts work

The app reads Instagram the way any visitor can — it can only see studios on public Business or Creator accounts. A private or personal account can’t be tracked, the same way you couldn’t browse a private feed yourself.

Worked example

A rival nail salon posts five times a week, almost all reels of nail-art reveals, and the Friday reveal reels consistently outperform their flat photos. The insight card flags it: video reveals are their engine, still photos are dead weight. Maya notes the angle and plans her own reveal reel in the Composer.