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BiteTheSkin docs

A competitor's content

Their price list tells you what a competitor charges; their offers tell you what’s on this week. Their content tells you how they win attention — the kinds of posts they make and which ones actually land. Open a competitor under Competitors and pick the Content view.

What you see

  • Content mix — the share of their recent posts by kind: before/after, treatment in action, result close-up, client story, offer, tip, team, event, and so on.
  • What each post is for — whether they’re mostly selling, teaching, building trust, or entertaining.
  • What gets engagement — the average engagement for each kind of post, so you can see what works for them (e.g. “their before/afters get far more engagement than their offers”).

The list fills on its own as we watch each competitor — so a thin view just means we haven’t gathered enough of their posts yet, not that something is wrong.

Get an insight

Press Generate insight for a short written read of a competitor’s content strategy — their strengths and what’s worth borrowing — plus your gap: where your own posting differs from what actually works here (for example, “you post mostly offers, but before/afters earn far more engagement”). This uses credits.

To see your gap we need your own account connected so we can read your posts too. If it isn’t connected yet, you’ll see a button to connect it — the competitor read still works without it.

Why some posts don’t count toward engagement yet

A post’s likes and views keep growing for days — even weeks on TikTok — after it goes up. A number read the same day it was posted isn’t the real one. So we only count a post’s engagement once it has had time to settle; very recent posts are shown in the mix but held back from the “what gets engagement” numbers until they mature. We’d rather show you a true number a little later than a wrong one now.